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Green Car

5 Renewable Marketing Strategies

If you own an eco-friendly company, you know marketing it is of the upmost importance. However, you may want to consider particular strategies that may earn the biggest bang for your buck. Drive a hybrid car–few things better demonstrate practicing what you preach than sporting an eco-friendly car. A hybrid or electric car show that you believe in the renewable …

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Industry Spotlight
Pope Francis

Pope’s Latest Encyclical Calls for Responsible Investments

Last month, Pope Francis issued his second encyclical, titled Laudato Si. Its subtitle “on the care for our common home” sets the tone for his denouncement of consumerism and irresponsible development. His letter calls for “swift and unified global action” to combat environmental, and therefore economic, degradation. As John Streur, CEO of Calvert Investments, explained, the Pope points to “the …

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Geeta Aiyer Joan Bavaria Award

Geeta B. Aiyer Honored for SRI Accomplishments

At a recent Ceres conference, Geeta B. Aiyer, president and founder of Boston Common Asset Management LLC, was honored with the Joan Bavaria Award for Building Sustainability into the Capital Markets. Ms. Aiyers has been a pioneer in the SRI space for the last 27 years, working to expand sustainable and responsible investments in the global market. In the U.S., SRI investments now account for …

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Recent Industry News
Golden Fleece

SRI–a golden fleece for investors?

Contrary to the negative hype SRI investing sometimes gets, the sector has actually experienced strong performance over the past few decades. Socially responsible investing has been galvanized by the U.S.’ adoption of the U.K. practice of impact investing, which actively seeks investments with positive impacts rather than simply screening out negative ones. The popularity of impact investing has led to …

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Tar Sands

Looking for fossil free investments? Here’s an idea

Fossil Free Indexes (FFI), a carbon-responsible research firm, has partnered with Parametric Portfolio Associates to offer products based on FFI’s Carbon Underground Coal 100 and Carbon Underground Tar Sands 20 rankings. These rankings screen for companies with the highest potential CO2 emissions in their reserves of coal and oil sand. Parametric now adds these screens as additional options to their current FFI offerings, the flagship Carbon Underground 200TM (CU200) which lists …

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Mercury Emissions

Supreme Court Waylays EPA Regulations to Reduce Mercury Emissions

The Mercury and Air Toxic Standards rule hit a roadblock today when the Supreme Court halted further implementation of the policy, which requires coal-burning plants to reduce mercury emissions. The 5-4 ruling said federal regulators failed to properly consider the costs of pollution controls. As such, the ruling will now be further reviewed by a lower court. According to the Washington Post, …

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Green Consumer Tips
Maestro

Meet Maestro, the Occupancy Sensing Light Switch

Turning on the lights upon entering a room is not a big deal. But how often do you forget to turn them off when you leave, wasting electricity and burning your bulbs out faster? Meet Maestro, a motion sensing light switch that will make up for any absent mindedness. Maestro detects when you enter the room, and when you leave. …

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SunStar Strategic: PR for Renewable Energy